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content marketing strategy

Content Writing and Marketing

Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience, with the goal of driving profitable customer action. It is a long-term and ongoing process that uses various types of content, such as blogs, videos, social media posts, infographics, and more, to build a relationship with the target audience, educate them about a company’s products or services, and ultimately, drive sales or conversions. The ultimate goal of content marketing is to create a loyal customer base that will continue to engage with a brand over time.

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